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despite strong advertising and superior distribution, in perhaps the biggest taste test ever, the euphoria of a major blunder by Coca-Cola was shortlived. While some protests were expected,People were speaking of Coke as an American symbol and as a longtime friend that had suddenly betrayed them. Anger spread across the country, in addition to a barrage of angry letters.hwp 문서파일 (열기). By now the company began to worry about a consumer boycott against the product.` Other critics labeled this the `marketing blunder of the decade. On July 11, they quickly mushroomed and by mid-May calls were coming in at the rate of 5, 1985, apologizing to the public and bringing  ......

 

 

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Introducing New Flavor for Coke 다운로드

 

Introducing New Flavor for Coke.hwp 문서파일 (열기).zip

 

 

Introducing New Flavor for Coke

 

콜라전쟁영문

 

With the market share erosion of the late 1970s and early 1980s, despite strong advertising and superior distribution, the company began to look at the product itself. Taste was suspected as the chief culprit in Coke`s decline, and marketing research seemed to confirm this. In September 1984 the technical developed a sweeter flavor that, in perhaps the biggest taste test ever, costing $4 million, 191,000 people approved by 55 percent over both the original formula of Coke and Pepsi, The decision was unanimously made by top executives to change the taste and take the old Coke off the market.

The results flabbergasted executives. While some protests were expected, they quickly mushroomed and by mid-May calls were coming in at the rate of 5,000 a day, in addition to a barrage of angry letters. People were speaking of Coke as an American symbol and as a longtime friend that had suddenly betrayed them.

Anger spread across the country, fueled by media publicity. Fiddling with the formula for the 99-year-old beverage became an affront to patriotic pride. Even Goizueta`s father spoke out against the switch and jokingly threatened to disown his sun. By now the company began to worry about a consumer boycott against the product.

On July 11, 1985, company offcials capitulated to the outcry, apologizing to the public and bringing back the original taste of Coke.

Roger Enrico, president of Pepsi-cola, USA, gloated, `Clearly this is the Edsel of the 80s. This was a terrible mistake. Coke` got a lemon on its hands and now they`re trying to make lemonade.` Other critics labeled this the `marketing blunder of the decade.`

Unfortunately for Pepsi, the euphoria of a major blunder by Coca-Cola was shortlived.

 
 
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Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp Introducing New Flavor for Coke.hwp

 

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